Two weeks to go until our book launch and I’m wondering how authors who are widely recognized and have a zillion books out ever do it! Somehow I cannot see James Patterson or Mary Higgins Clark keeping an excel spreadsheet in an attempt to keep organized.
Granted this is a first-ever event for both Applebee’s and these authors but I know the same ingredients must go into the mix of many significant book events: much nail biting, hours of planning, scratching at the doors of local media, multiple trips to the post office to drop off invites, many encouraging hurrahs from good friends who remember (when they get those invites) that you write books, quick trips around town to drop off fliers and beg for publicity, hours awake at night as ideas keep popping into your head and … most importantly … pure terror that when you arrive at your own event, the wind will be whistling a lonely tune through the mostly empty room.
I know the terror is unfounded―my husband and child love me enough to show up. My mom and I both have good friends. But this is a party and even though I haven’t planned one in several years, I used a magic formula one of my best friends gave me many years ago: Invite as diverse a mix of people as you can find so that when they show up, they’ll have some interesting conversations. For this party, I reached into every pocket of civilization I could think of to alert people in the community that we were celebrating, and they were invited.
It’s never failed me in the past … and hopefully it will make for a fascinating evening of mingling and fun.
I hope you’ll join mom and me May 14 between 4 and 7 for an evening that promises to be … exciting.–Genilee Swope Parente